Reviewed by Dr. Emily Foster, DVM, DACVIM
This methodology was developed in partnership with Dr. Foster, who signs off on all clinical content before publication. Meet our vet team →
Step 1: GSC-informed topic selection
We use Google Search Console data to identify what pet owners actually search for. The top queries driving our content — "fortiflora side effects cats", "can fortiflora cause diarrhea", "fortiflora side effects" — come from real search data, not assumptions. This ensures we answer the questions pet owners most urgently need answered.
Step 2: Clinical literature review
For each guide, we review: Purina Pro Plan's official product documentation and clinical data for E. faecium SF68, published veterinary studies on probiotic safety and efficacy in companion animals, and relevant peer-reviewed literature on gut microbiome in dogs and cats.
Step 3: Draft with appropriate medical caveats
Content is written with explicit medical caveats: distinguishing what is clinically proven from what is anecdotally reported, flagging when symptoms warrant veterinary consultation, and clearly stating when content reflects expert opinion vs established clinical evidence.
Step 4: Dr. Foster's clinical review
Accuracy check
Dr. Foster verifies all clinical claims against her clinical experience and available literature. She flags and corrects any medically inaccurate statements.
Safety review
She identifies any advice that could be harmful if followed without veterinary consultation and ensures appropriate warnings are included.
Disclaimer placement
She confirms medical disclaimers are appropriately placed and that readers are directed to veterinary consultation at appropriate points.
Step 5: Update and correction policy
Clinical content is reviewed when new evidence emerges, when Purina updates product formulations or documentation, or when corrections are submitted by readers. All corrections are reviewed by Dr. Foster before publishing. Date of last review appears in every article's metadata.